solvay_live243_p02a04 somEdito

105133
SOLVAIR TM : NEW BRAND
FOR ALL AIR QUALITY PRODUCTS
ONE BRAND,
SEVERAL PRODUCTS
In the US, as in Europe, the air quality
control is increasing, pushing the industries
to constantly improve the purification
of their air emissions. Taking into account the
important potential business this context
represents, the commercial teams of the
different Solvay Chemicals’ SBUs organised
themselves in an original way in order
to effectively approach this market and its
customers. The idea is to offer solutions
rather than presenting a simple portfolio
of separate commercial products. The teams
worked together to set up a transversal
platform able to study the customer’s needs
and provide him with the ideal air quality
control solution. The products can come
indiscriminately from any of the Group’s
units. The team is totally client focused when
it comes to determining the optimal solution
in line with the specificities of the demand.
To acquire the necessary visibility, a new
brand - SOLVAir TM - has been registered
and deployed according to the products.
A commercial communication campaign has
been launched in the professional press to
inform the market of this new partner. Under
one and the same brand, SOLVAir TM covers
several sodium carbonates, sodium sulphite
and oxygen peroxide. Having got off the
ground in May 2005, SOLVAir TM should
channel to Solvay a strong demand of this
growing market.
> Mike Wood; Mike Attwell; Bob Ball; Paul Bradley;
Stande Carpenter; José-Manuel de La Hoz;Alastair
Mcneillie; Jim Phillip; Bob Skogley; Jim Vysoky; David
Calvo; David Henry; John Maziuk; Gary Mularski;
Marcie Peters; Rissa Prince.
> SBU SODA ASH
104818
SOLKANE ® 365MFC AS A KEY COMPONENT
FOR SOLVENT APPLICATIONS
A NEW PRODUCT
FOR HIGH END SOLVENT
FORMULATIONS
Industrial cleaning, dry cleaning
and precision cleaning face several challenges
in the coming years. The electronics industry
for example is driving their designs to
smaller and smaller parts with increasingly
complicated geometries and surfaces. Various
solvents and a large variety of combinations
are currently in use. Solvay has launched
a new product onto this market, SOLKANE ®
365mfc, which boasts many advantages. Asia
is a key market, the Japanese market in
particular, as Japanese companies are setting
technology standards in a number
of industries (electronic, optical, automotive,
Dry cleaning). SOLKANE ® 365mfc is already
very successful in dry cleaning applications
in Japan. Three major suppliers of dry
cleaning machinery are now on the market
with equipment specifically designed for
SOLKANE ® 365mfc – one of these machines
now cleans the clothes of the guests of the
Imperial Hotel in Tokio, probably one of the
most prestigious addresses in the country!
The success of the project is largely due to
the dynamism of the Nippon Solvay team.
The list of advantages of SOLKANE ® 365mfc
is long. In dry cleaning for example it ensures
fast cleaning cycles at low temperatures
(saving energy) while delivering wrinkle free
clothes without any smell and without the
need to use antibacterial additives. The aim
is to sell 1 000 tonnes of this product for this
application in the mid term. Overall sales
of SOLKANE ® 365mfc are expected to grow
to 9 000 - 10 000 tonnes.
> Christoph Meurer; Yoichi Ebe; Ulrich Klinner; Terumi
Koike; Michael Marhold; Wilfried Moritz; Masaki
Shimada; Norman Solheid; Alexis Thoelen.
> SBU FLUOR
New business
J U L Y 2 0 0 6
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