Moving Picture World (Dec 1917) - Learn About Movie Posters

1710 THE MOVING PICTURE WORLD December 22, 1917
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I've been waiting for that picture
for
9 '
a year
THAT'S
tations.
(Overheard in a street car when the speaker saw a sign on a pho-
toplay house advertising Marguerite Clark in "Still Waters.")
the way thousands of your people feel. They want to see the
new releases and keep up to date, but they also want to see the.
pictures in which most of the great stars of today made th£ir repu-
Your patrons may not have seen, or would be delighted to get another
chance to see, such great pictures as Mary Pickford in "Madame Butter-
fly," Marguerite Clark in "Still Waters," Pauline Frederick- in "Bella
Donna," Geraldine Farrar in "Carmen," Sessue Hayakawa in "The Cheat"
—or a score of other hits of only a few months ago.
^ammoantG^ctures
released prior to August 5th, 1917, are
sold on the absolute "open booking" plan
All of these pictures are just as good today—in fact, better than the day
they were released—because the stars have greatly increased in "drawing
power" and these productions have had the best advertising in the world.
Fill in your open dates with pictures of
known pulling power
Book these pictures that have been tested in the crucible of time and
found to be winners. You can now show enough of the stars your people
have indicated a desire to see.
Fill up your open dates with pictures that compare favorably with your
newer releases.
Get in touch with your Exchange and tell them what you want.
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