Moving Picture World (Dec 1917) - Learn About Movie Posters

December 22, 1917 THE MOVING PICTURE WORLD 1727
To Independent Producers:
I will procure in the United States and Canada the maximum worth of your
productions within a reasonable time.
To State Right Buyers
I will offer only those attractions that are of positive box office merit and at
prices that will insure you at least a reasonable profit.
To Both Independent Producer
and State Right Buyer
I offer a sale and exploitation policy that will build a permanency of business
relations and permit of your continuing because both will be doing
business on a reasonable return and no inflation of values and no "bunk."
I shall no longer confine my activities to a single producing concern.
I have opened offices and am now actively engaged in the exploitation and selling on
a States Right basis, of independent productions of merit.
As THE PIONEER State Right producer I p ride myself in a reputation for thorough
knowledge of pictures, box-office values, territorial worth and advertising and exploi-
tation necessities, acquired through active connection with the industry as a producer,
supervising director, advertising, publicity and State Right Sales manager.
With my organization I MEAN TO STARILIZE AND STANDARDIZE VALUES AND
CENTRALIZE THE SELLING END OF STATE RIGHT PRODUCTIONS. I AM GOING
TO DO WHAT HAS NOT REEN DONE REFORE.
What productions ARE WORTH, NOT WHAT THEY COST will be the basis of my sales
and exploitation policy.
When I agree to exploit an attraction it will of
itself be a hallmark of distinction.
I will actively and personally assist each buyer of
a production to "PUT OVER" the attraction in
his territory.
I will personally supervise the advertising and arrangement
of advertising matter in connection
with each attraction placed with me for distribu-
tion.
Mine is not merely a selling organization, it is a
clearing house and service bureau.
. I will do business with and for reputable concerns
only and I know them all. Ask any of them.
The independent market demands
an institution such as mine.
JESSE J. GOLDBURG
Times Building, Broadway at 42nd Street
New York City
Telephone Bryant 847
To Mr. William L. Sherrill,
President Frohman Amusement
Corp.
My Dear Mr. Sherrill:
I take this occasion to
publicly acknowledge that
my organization is substantially
carrying out the won-
derful ideas which originated
with you when you
proposed the Producer's
Protective Association,
largely to establish a clearing
house for State Right
productions of merit and
to eliminate waste in sales
and exploitation by concentrating
and stabilizing
expenditures.
Till: PLAN IS A GOOD
ONE. CAN I SUCCEED?