Moving Picture World (Dec 1917) - Learn About Movie Posters

170* THE MOVING PICTURE WORLD December 22, 1917
To Pivet the Attention of Millions
of America's School Children.
The Judges
for the
"Best Ending"
Contest
a representative
as follows:
Group
BIDE DUDLEY NEW YOKK WORLD
LOUELLA PARSONS
CHICAGO HERALD
HARRIETT UNDERHILL
NEW YORK TRIBUNE
T. E. OLIPHANT
NEW YORK EVENING MAIL
Think what this advertising
Will be worth to you—no
money could buy it; full
pages in the papers wouldn't
pack your house so full.
And EVERY BOY AND GIRL will
be in it, because there are no conditions.
The Contest is free to anyone
15 years of age or under.
This means the whole Grammar
School population of your town!
Think what it will mean to you to
have all those boys and girls among
your best patrons, for matinees as
well as evenings, INTERESTED IN
YOUR SHOW—YOUR THEATRE, for
18 weeks.
The Contest Will Be
Conducted as Follows:
Millions of large illustrated Heralds,
the size of four pages in the "Moving
Picture Weekly," with pictures
of some of the tremendously exciting
scenes of "The Mystery Ship" and the
Rules of the Contest, will be furnished
free to exhibitors when '"The Mystery Ship"
is booked.
You don't have to do a thing but hand out
the circulars, advertise the Contest on your
screen and in your regular newspaper ads.
Think what will happen, when your boy and
girl patrons learn of the Contest! One single
circular handed out at your box office will
start all the kids in the neighberhood—and
in other neighborhoods where there isnt any
"Mystery Ship"—in the direction of your
theatre.
388 AWARD
TO BE DISTRIBUTED
The whole vicinity of your thei
will be in a ferment over "The ft
tery Ship." Every household—fath
mothers, brothers and sisters—wit
thinking about your show and w(
ing to help some boy or girl earn
of the awards.
Principals and teachers of Grami
Schools will be interested in
Here's an exercise in English C»
position, not dull and dry, but vai
entertaining—Play, instead of Wor
with real awards for inventive abi
and imagination.
It's bound to mean a lot, of NEW PATR(
many of whom probabfy never went 1
movie show before. They will go to see |
Mystery Ship"—and get the habit of GO
TO YOUR THEATRE.
Don't fail to be THE. CENTER OF THE
TEREST that this Contest is going to sti]
in 'your neighborhood. Don!t"miss THE
VALUABLE ADVERTISING the Contest
give your theatre.
Don't lose the PROFITS you will make
"The Mystery Ship."
Tie YOUR House up t
This Nation-wide ide
The PULL of the smashing, nerve-rending endings to "T
Mystery Ship" episodes will be equaled by the PUSH towa
your theatre of eager, excited boys and girls in every hou
hold among your patrons. Don't let your competitor beat y
to it.
GET BUSY—ACT NOW—TODAY
UNIVERSAL FILM MANUFACTURING CO.
CARL LAEMMLE, President
"The Largest Film Manufacturing Concern in the Universe"
1600 BROADWAY, NEW YORK