Moving Picture World (Dec 1917) - Learn About Movie Posters

December 22, 1917 THE MOVING PICTURE WORLD 1811
Goldburg Opens State Rights Sales Bureau
Intends Employing His Knowledge of Seven Years in the
Business for Benefit of Independent Manufacturers.
JESSE
j. goldbukg. lately sales and exploitation manager
for the Ogden Pictures Corporation, has completed plans
for a state rights sales and exploitation office, and is
located in the Times Building, New York City. The plan of
Mr. Goldburg's operations, as outlined in his announcement,
is essentially in accordance with the ideas of those who had
endeavored to form The Producers' Protective Association.
He will exploit and handle independent productions that are
to be released through the state rights market and, as part
of the entire scheme, will supervise and regulate the advertising
and publicity and the advertising matter issued in
connection with the productions placed under his charge.
Mr. Goldburg is one of the first producers to have released
pictures on the state rights plan. He organized The Life
Photo Film Corporation,
which produced among'
others ''The Greybound"
and "The Ordeal,"
and which numbered
among its stars
Lionel Barrymore, Mary
Nash, Florence Nash and
Elita Proctor Otis. He
thereafter organized the
Rialto Film Corporation,
and with both companies
acted as supervising
director and sales
and exploitation manager.
Before joining the
Ogden Pictures Corporation,
which has ceased
producing, at least for
the present, Mr. Goldburg
was sales and exploitation
manager for
the Frohman Amusement
Corporation.
In the course of his
activities, Mr. Goldburg
toured the country sev-
Jesse J. Goldburg.
eral times in order to
keep abreast of market
conditions.
Mr. Goldburg has given out the following statement at his
new offices:
"The entire industry has suddenly awakened to a condition
of affairs that some characterize as likely to destroy it. This
clarion call is sounded because of extravagance in production
and methods of distribution, and lack of business co-ordination.
The same condition of affairs exists, although to a lesser extent,
in connection with independent producers and state rights
exchanges.
"With my organization I hope to ultimately house under one
roof a medium of distribution concentrating the advertising
mediums, and engaging in a method of exploitation that will
materially reduce the expense of selling and exploiting, and
shorten the time within which a picture production can be
entirely disposed of.
"It is a strange fact that the industry was never in a more
profitable or healthy condition or conducted upon a more
businesslike basis than before the era of stars with excessive
salaries and other talent drawing princely income out of all
proportion to the service they perform. The very gentlemen
who are decrying present conditions are those who have created
the star system with its fantastical salaries, not alone for the
star but everybody in authority. With state rights productions
there has been less of this mad scramble to do things regardless
of the cost, and I believe that theaters have come to
realize they can book high-class independent productions without
committing themselves to whole series of pictures at prices
not in excess of the ordinary program booking and that for
the immediate future there is nothing left but open booking,
and state rights method of distribution. My plans are fully
completed, and all that is required to be done is to put each
into operation as the progress of my institution justifies, but
no production will be handled through my organization unless
I can give it my full attention. When I find that I have got
to shunt the work which I am expected to perform on to the
shoulders of an employee, I will cease for the time being to
take on added productions."
Mr. Goldburg further stated that he had his first picture to
exploit but was not yet prepared to announce its details.
W. H. PROMISE NEXT HART FEATURE.
W. H. Productions Co., which Is now releasing on the state
rights market their first production featuring William S. Hart
as "The Two-Gun Man" in "The Bargain," announces that they
have now in preparation the second Hart feature, which will
be entitled "The Bandit and the Preacher." The role of the
bandit is claimed to be a typical characterization by Hart,
who is supported by the following stars: Robert Edeson,
Herschall Mayall, Rhea Mitchell, and Gladys Brockwell.
A very spectacular fight takes place in this production,
wherein Hart and Edeson fight a lone battle against an aggregation
of roughnecks.
HODUPP LAUDS "SINS OF AMBITION."
••Sins of Ambition," [van Film Productions' latest release, Is
heralded by President I. E. Chadwick as his firm's crowi
creation.
"Before having for home," said V. H. Hodupp, of St. Louis,
Mo., "I would like to state why I made my purchase from
Ivan Film Productions as huge as I did. It is because iii buying
I always keep four cardinal points in mind; first, the title
of the picture; secondly, the story; thirdly, the cast and direction,
ami fourthly, of course, photography.
"To illustrate my above statement as qualifications
of a picture for my exchan id point In fact may be
my must important purchase, 'Sins of Ambition,' the latest Ivan
Film Productions' release. First of all let us look at the title,
'Sins of Ambition.' At this present time, when insatiable B
tion seems to have been the cause of all the world's difficulty,
il seems to me that the title of this production will Strongly
appeal to the public, and, while this is nowise a military
tnr c- , yet the title is not a misnomer, for every one in the
presents a distinct ambition, which is forcefully depleted in the
play. As to the story the high touches are masterfully interwoven
so as to present a perfect unity of action. Thirdly, it
is always important to have people with drawing power,
people that are known and favorites of long standing, and
Whose artistry stands out markedly. The female cast, headed
by Leah Baird, Barbara Castleton, and Madeline Traverse,
stands in equal strength with the male east, including Wilfred
I, in as, James Morrison, and Anders Randolf. The photography
of the picture is of the topnotch variety.
"The picture will have its first showing on Broadway in
the New York theater, December 19. and," concludes Mr.
Hodupp, "I am sanguine that the reviewers' opinion will
unanimously endorse the sentiments above expressed."
CLUNE AND SHALLENBERGER MAKE DEAL.
"The Eyes of the World" will be given a trade showing in
New York shortly. Much interest attaches to this adaptation
from Harold Bell Weight's novel of the same title, and was
produced by W. H. Clune, whose production of "Ramona" was
presented at the 44th Street Theater for an extended run.
"The Eyes of the World" has never been offered in New York,
although it has been acclaimed a motion picture thriller and it
said to have taken over one hundred thousand dollars out of
the Pacific Coast and intermountain states under the direction
of J. L. Adams of the Deseret Film Company, Salt Lake
City.
Shallenberger & Priest, of the Arrow Film Corporation, are
the selling managers for both "The Eyes of the World" and
"Ramona."
"SHAME" LAUNCHED BEFORE HOLIDAYS.
Jules Burnstein, who is engineering the campaign which will
place the new Zena Keefe vehicle. "Shame," on the state rights
market, announces that the advertising matter, which will
introduce the John W. Noble production to the public, is now
ready, and the picture will be offered to state rights buyers
before the holidays.
Mr. Burnstein was anxious to have the posters and other
advertising accessories in keeping with the importance of Mr.
Noble's production, and after devoting ample time to their
careful preparation now says that "Shame" is well prepared
for high-class theater presentation.
Sales of the Week
Herebelow a Compendium of the Selling Activities Recorded
in the State Rights Market the Past Seven Days.
Rights for Tennessee and Kentucky on the Pathe features,
"Today" and "The Mad Lover." have been sold to the Big Feature
Rights Corporation, of Louisville, Ky., Col. Fred Levy,
president, and Lee L. Goldberg, secretary and treasurer.
Tom North, manager of the Pathe State Rights Department,
reports that 'with the exception of some territory in the South
and the New England States territory for these pictures has
been practically all sold.
« » »
An arrangement, which involves an outlay of upwards of
half a million dollars, gives to the Robertson, Cole Company,
of New York and London, the exclusive marketing privileges
to the U. S. Exhibitors' Booking Corporation productions, of
eh the new Ince spectacle, "The Zeppelin's Last Raid." is
the first: the Ince drama, "Those Who Pay," starring Bessie
Barriscale, the second, and Sidney Olcott's historical drama,
"The Belgian," the third.
In consummating the arrangement with the Robertson, Cole
Company. Mr. Hall is applying to the foreign market the s
ideas he put into effect in the domestic distribution of U. S.
subjects. He conceived the idea of marketing his productions
through an already established chain of exchanges, and selected
the Hoffman-Eoursquare system and the Globe Feature Film
Corporation for the New England district, the Consolidated
Film & Supply Co. for territory south of the Mason-Dixon
line, and the Gersten exchange for New Jersey.
• * *
W. H. Productions Co. announces the sale of William S.
II irt as "The Two-Gun Man" in "The Bargain" to Sol. L. Lesser
for the territory comprising California. Nevada, and Arizona.
Mr. Lesser has also purchased the rights for the same territory
for the second Hart production, which is now in preparation,
entitled "The Bandit and the Preacher.