Moving Picture World (Dec 1917) - Learn About Movie Posters

December 22, 1917 THE MOVING PICTURE WORLD
Given a good scenario,
a capable cast and a clear picture, the
result is bound to be capacity houses.
Our part in your success is the
manufacture of film that assures the
clearest pictures.
The right film is easily identifiable
by the stencil
"EASTMAN"
in the margin.
EASTMAN KODAK COMPANY,
ROCHESTER, N. Y.
The Capacity House
is not found where the pictures are not
clear and sharply defined.
While a good lens can not make up for inferior
films, it is an absolute necessity for the complete
success of even the best films.
The spectators only see what the lens shows.
Simplex and other first class projectors, which
are only sold with the highest quality of equipment,
are furnished with the
lens when specified, because the optical and me-
chanical perfection of the Marlux insures invariably
satisfactory results.
Ask your Dealer about the distinctive merits of
the Marlux, or write direct to
CROWN OPTICAL COMPANY
Rochester, N. Y.
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NECESSITY
IS THE
Mother of Invention
SPEER ALTERNO
CARBONS
FOR A.C. WORK
AND
SPEER HOLD-ARK
CARBONS
FOR D.C. WORK
Are not only two of the latest inventions of
the Motion Picture Industry, but also a necessary
means whereby your projection can be
vastly improved and perfected.
PARAMOUNT FEATURES
ALTERNO CARBONS
Perfect Projection—Wanderless Arc.
Noiseless Operation—Brilliant Illumination.
Bright, Flickerless, Eye-Besting Light.
No Change Required in Booth Equipment.
ESSENTIAL ADVANTAGES
HOLD-ARK CARBONS
Permanent Arc Longer Life
Perfect Crater Minimum Adjustment
Hard Core and Metal Coating
Elimination of Projection Difficulties
When ordering specify whether for
alternating or direct current. Each
style has a special duty to perform.
Substitutions or attempted alterations
are costlv.
Write today for descriptive literature
THE CARBONS WITH A GUARANTEE'
SPEER CARBON COMPANY
ST. MARYS, PA.
1859