Moving Picture World (Dec 1917) - Learn About Movie Posters

Recommendations

Info

1732 THE MOVING PICTURE WORLD December 22, 1917 A Message to the Exhibitors of the United States from Mr. C. L. Dooley Managing Director of the Regent and Garden Theatres of Paterson, New Jersey The present salvation of the exhibitors of this country is in booking pictures at prices that will give us a fair return on our investment. These are precarious times. There is a natural slump in our business on account of the approaching holidays. For the past fifteen weeks the Regent and Garden Theatres, the most successful theatres in the State of New Jersey, were operated for rent alone. We did not make one penny of profit. Bad management was not the reason because formerly we did make a profit. A careful analysis of our daily business convinced me that we were not making any money because of the increased cost of film rental. It was a question of either discontinuing expensive productions that do not bring sufficient revenue, or of going out of business. We have thrown off the shackles. The Regent and Garden Theatres are not going out of business. I believe that there are thousands of other exhibitors in the country in the same position. My advice to them is to do what we have done—throw off the shackles and book pictures at prices that give them a chance to make a living. No star is big enough to earn a profit for the exhibitor if the picture is too costly. My opinion is that entirely too much attention is being paid to the star, and entirely too little attention to the story. Audiences demand good stories. We exhibitors cannot support fabulous priced stars by paying for these pictures more than is justified by our box office returns. President Motion Picture Association, Paterson, N. J.
December 22, 1917 THE MOVING PICTURE WORLD 1733 Mr. Dooley Has Thrown Off The Shackles. Have You? It has been conservatively estim ated that two thousand motion picture theatres have been forced out of business in the past eight months. Many more are slated to close if they do not wipe out the evil which is hanging over them. Increased cost of film rental is the reason. Mr. L. C. Dooley, President of the Motion Picture Association of Paterson, N. J., is one of the most successful exhibitors in this country. Mr. Dooley found that it was unprofitable to pay the ridiculous rental prices demanded by two or three well known distributors. Mr. Dooley is in business to make money—so are you. When he found he could not make money with these particular pictures, he cancelled thirteen star series. Are you going to do like him or be one of the next batch forced to close their houses? Mr. Dooley states that the only salvation of the exhibitor today is in pictures that will give a fair return on the investment. This is the fundamental policy of the Pathe Company. It is the reason of our success. That is why we are b ringing Mr. Dooley's statement to the attention of the exhibitors of the United States. Our Pathe Plays present some of the greatest stars in motion pictures. These pictures are being booked at prices that assure a profit. Now that Mr. Dooley has shown the light, will you follow or will you close your theatres? tf ©L (%jx/A~ Vice-President and General Manager, Pathe Exchange, Inc.
Page 1 and 2: Vol. 34, No 12 December 22, 1917 Pr
Page 3 and 4: GEORGE K. SPOOR presents 15 • m i
Page 5 and 6: December 22, 1917 THE MOVING PICTUR
Page 21 and 22: December 22, \9\7 THE MOVING PICTUR
Page 25 and 26: presents Tlislia.hy Grand Stars Jan
Page 27 and 28: Produced by American Film Comparrp,
Page 33: December 22, 1917 THE MOVING PICTUR
Page 37 and 38: Pathe to NewVork means* laughter. N
Page 40 and 41: Pathe I'aifie VreSeniS as a special
Page 42 and 43: Rathe What comedies average hiqhest
Page 44 and 45: THE ym distinguishable feature of t
Page 46 and 47: Clara Kimball Young looks her lonel
Page 48 and 49: 1 , & THE MOVING PICTURE WORLD Dece
Page 50 and 51: 174U THE .MOVING PICTURE WORLD THE
Page 52 and 53: 174 2 THE .MOVING PICTURE WORLD Dec
Page 54 and 55: 1744 THE MOVING PICTURE WOI
Page 56 and 57: 1746 THE MOVING PICTURE WORLD Decem
Page 58 and 59: 1748 THE .MOVING, • PJ€TURI£ ,
Page 62 and 63: I PARALTA PLAYS PICK OF THE PICTURE
Page 64 and 65: 1752 Till-: MOV INC, L'H I IKE WORL
Page 84 and 85:
1772 THE MOVING PICTURE WORLD Decem
Page 86 and 87:
1774 THE MOVING PICTURE WOSLD Decem
Page 88 and 89:
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
: : 1782 THE MOVING PICTURE WORLD D
Page 97 and 98:
December 22, 1917 THE MOVING PICTUR
Page 99 and 100:
Page 101 and 102:
December 22, THE MOVING PICTURE WOR
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
Page 173 and 174:
Page 175 and 176:
show all

Moving Picture World (Dec 1917) - Learn About Movie Posters

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?