Moving Picture World (Dec 1917) - Learn About Movie Posters

1862 THE MOVING PICTURE WORLD December 22, 1917:
The Red Cross Asks
the Exhibitors' Aid
to get 10,000,000 new members
for the Red Cross by Christmas.
It means millions of dollars for those patriotic souls—perhaps it is your
father, your son, your brother, or your friend, who has laid down his arms,
perhaps to die, perhaps to live—but deserving of the best on earth as long as
the breath of life lingers.
Showing the Red Cross trailer in your theatre
is t/ourpart
1,000 trailers have been prepared by the Red Cross, declaring the immediate
necessity of getting these new members.
20,000,000 at least will see this trailer and get the Red Cross appeal for help,
if you exhibitors do your part in this great cause with its tremendous appeal
to humanity.
You can get these trailers at any of the exchanges listed below. Remember, the
money must be had by Christmas—that means you must get busy NOW—tomorrow
will be too late.
Committee of the National Association of the
Motion Picture Industry, co-operating with the Red Cross.
MITCHEL MARK— PETER J. SCHAEFFER—
Strand Theatre Jones, Linnick & Schaeffer Co.
E. S. PORTER— DOUGLAS FAIRBANKS—
Precision Machine Co. Douglas Fairbanks Productions.
JESSE L. LASKY, Famous Players-Lasky Corpora tion, Chairman.
Distribution in charge of Al. Lichtman.
Demand your trailer at the following exchanges:
ARTCRAFT PICTURES CORP. PATHE EXCHANGE UNIVERSAL FILM CORP.
FOX FILM CORP. PARAMOUNT PICTURES CORP. VITAGRAPH
GOLDWYN PICTURES CORP. SELECT PICTURES WORLD FILM CORP.
METRO PICTURES CORP. TRIANGLE DISTRIBUTING CORP.