Moving Picture World (Dec 1917) - Learn About Movie Posters

1746 THE MOVING PICTURE WORLD December 22, 1917-
Douglass Natural Color Films score
Read what they say:-
DOUGLASS NATURAL COLOR FILM CO., Ltd.
San Rafael, Cal.
tremendous hit!
San Francisco, Cal., Nov. 5, 1917.
Gentlemen: The generous applause of the thousands who saw your natural color pictures on the
Imperial screen at the first public run in San Francisco last week proves the complete success of your
invention. The people who pay are the ones that decide.
It was the unanimous opinion of the Public that your process will revolutionize the motion picture
industry, and that it is the final requisite necessary to make motion pictures seem actually to live for the
audience. We believe that it enlarges immeasurably the possibilities of the motion picture art.
IMPERIAL THEATRE,
FROM SAN FRANCISCO EXAMINER:
The (laming red of the rose and the delicate pink that
lies along the cheek of a woman have at last been caught
bv the movie camera. Leon F. Douglass demonstrated that
colored photography, so long sought in vain, has finally
been perfected. The demonstration was, in the opinion of
many persons present, an epochal event at which a new
wonder was given to the world. Artists, poets, judges,
professional men and women and others were present.
• * *
FROM SAN FRANCISCO CALL AND POST:
The lens of the moving picture camera has been endowed
with the ability to transfix in a flash of its shutter all the
colors of nature with the minuteness of detail not possible
for the limited technique of paints and brushes. Leon F.
Douglass is ranked today among the foremost scientific
geniuses of the age, in the opinion of the group of artists,
lawyers, business men and newspaper men who sat before
the screen. Douglass has discovered the secret of transferring
to the film the most delicate graduation of color,
faithful to the hues of the photographed object down to
almost imperceptible shading of tints.
* * •
FROM ST. LOUIS STAR:
To show the power of detail possessed by the new color
scheme, a picture of the Yosemite Valley was shown.
Across the valley stretched a misty rainbow. The faithful
reproduction of the color delicacy in the pictures caused
much comment. The large audience, thoroughly familiar
with the realism of moving pictures, was astonished by the
hltrwealism of the colored pictures. Waterfalls seemed
so lifelike as to cast their freshness over the heads of the
watchers. Natural tones whether bright or drab, were
held by the screen in perfection never before attained in
pictures.
Western newspapers called the pictures one of the
wonders of the age.
A FEW OF THE THOUSANDS OF PRESS NOTICES.
TO THE PRODUCER:
Other than for demonstration purposes, it is not the in
motion pictures but our project is to arrange, for the use of
in producing photo plays.
TO THE EXHIBITOR:
We are now ready to make dates for 5,000 feet of natur
and no attachment is necessary on the projecting machine,
commercial success.
FROM SAN FRANCISCO CHRONICLE:
The blush of the rose, the ruddy glow of the sunset sky
and all the colors of nature in their infinite variety have
been made to live again on the moving picture by Leon
F. Douglass of San Rafael.
A marine scene, taken from the Marin shore, with all the
countless shades of sea green caught with the motion of
the waves, was another cause of astonishment.
FROM SAN FRANCISCO BULLETIN:
Apparently the inventor has discovered that colors leave
a definite imprint on the photographic film and that by
chemical treatment they can be brought out and reproduced
perfectly. Repeatedly last night he displayed an ordinary
black and white picture and then followed it with a colored
film of the same scene, in which the natural hues
were presented in a manner that defied the cunning of the
painter to emulate.
# * *
FROM CHICAGO DAILY TRIBUNE:
The orchestra hall demonstration showed it is possible
with the process to transfer delicate shades to the fdm.
Yosemite Falls were shown bathed in rainbows. Faces
were thrown on the screen in natural flesh tints. A yellow
dog .and a leopard with its coat of tan and black were objects
of wonder. A bald headed eagle fluttered across the
screen in front of a waving American flag, the banner
showing in full color all of the markings of the eagle.
FROM MARIN JOURNAL:
This great throng paid for permission to enter, and
therefore was privileged to accept or reject. With h-nds
touching and in whispers, husbands and wives, mothers
and daughters, fathers and sons, voiced their genuine
approval of these pictures.
ention of this Company to engage in the business of making
the process, on a reasonable basis, with those now engaged
->1 color film. The pictures are made by a three color process
The colors are in the films; making it a simple, practical
DOUGLASS NATURAL COLOR FILM CO. (Ltd.), SAN RAFAEL, CAL