Moving Picture World (Dec 1917) - Learn About Movie Posters

December 22, 1917 THE MOVING PICTURE WORLD 1751
An Advertisement by W. W. Hodkinson
Announcing the Hodkinson Exchange Plan
Of course I could have opened new exchange offices, and piled additional expense upon the
already overburdened exhibitor, but in keeping with my policies of utilizing the
elements already existing in the business, I have arranged to use the finely equipped
offices of a great exchange organization as the means for bringing the products I
handle to the door of the theater, UNDER AN ARRANGEMENT WHICH GIVES
US THE LOWEST DISTRIBUTION COST IN THE INDUSTRY, through the General
Film Company's new policy of placing its exchange facilities at the disposal of other
national distributors.
THIS IS THE FIRST STEP IN MY PLAN FOR SHARING THE DISTRIBUTION PROF-
ITS, NOW HELD BY THE PRODUCER, WITH THE EXHIBITOR.
I am pleased to be able to announce that I am utilizing the exchange system of the oldest
organization in the motion picture industry, the GENERAL FILM COMPANY, with
its twenty-eight offices and six hundred employees, as the service offices of the distri-
bution system of the W. W. Hodkinson Corporation.
Beginning at once, the PARALTA PLAYS, and all other product handled by the W. W. Hodkinson
Corporation, will be available for bookings through the following offices of the
General Film Company, where SALESMEN OF OUR COMPANY WILL BE IN-
STALLED TO SERVE AND SUPPORT OUR DISTRIBUTION PLANS AND IDEALS
IN THEIR ENTIRETY:
ALBANY, N. Y.
48 Howard St.
ATLANTA, GA.
Ill Walton St.
BANGOR, ME.
123 Franklin St.
BOSTON, MASS.
28 Ferdinand St.
BUFFALO, N. Y.
122 Pearl St.
CHICAGO, ILL.
139 N. Clark St.
CINCINNATI, OHIO
514 Elm St.
CLEVELAND, OHIO
809 Prospect Ave.
COLUMBUS, OHIO
26 W. Naughten St.
DALLAS, TEXAS
2017 Commerce St.
DENVER, COLO.
1448 Champa St.
DETROIT, MICH.
59 E. Elizabeth St,
INDIANAPOLIS. IND.
122 W. New York St.
KANSAS CITY, MO.
921 Walnut
LOS ANGELES, CAL
738 S. Olive St.
MEMPHIS, TENN.
302 Mulberry St.
MINNEAPOLIS, MINN.
909 Hennepin Ave.
NEW ORLEANS, LA.
343 Baronne St.
NEW YORK CITY, N. Y.
71 W. 23rd St.
OMAHA, NEB.
1508 Howard St.
PHILADELPHIA, PA.
1308 Vine St.
PITTSBURGH, PA.
1201 Liberty Ave.
PORTLAND, ORE
390 Burnside St.
ST. LOUIS, MO.
3610 Olive St.
SAN FRANCISCO, CAL
255 Golden Gate Ave.
SEATTLE, WASH.
819 Third Ave.
WASHINGTON. D. C.
7th and E Sts., N.W.
WILKES-BARRE, PA.
50 E. Market St.
No further word need be said in emphasis of this demonstration of the breadth and sin-
cerity of my plans for co-operation and business efficiency.
In closing, I wish to repeat the statement which I have made to those who have discussed
my plans with me: I have in the past, I am today, and I shall in the future, use every
force that is available for the furtherance of the solid organization which I am building.
lor immediate bookings on the Paralta Plays, "A Man's Man," with J. Warren
Kerrigan, and "Madam Who?" with Bessie Barriscale, address any of
the above exchanges, or write direct to the Home Office:
W. W. HODKINSON CORPORATION
527 Fifth Avenue