Moving Picture World (Dec 1917) - Learn About Movie Posters

December 22, 1917 THE MOVING PICTURE WORLD 1857
Sure Fire Helps to Success
The CHALMERS PUBLISHING CO., publishers of the MOVING PICTURE WORLD and CINE
MUNDIAL, the leading trade papers devoted to the Motion Picture Industry, are also publishers of the
only library of practical text books dealing with the cinema art adapted to the every-day needs of
those already engaged in the business or about to engage in it.
These text books, six in number, have been wri tten by men carefully selected for their proven
knowledge of the subjects to be covered, being almost without exception veteran members of the
MOVING PICTURE WORLD'S editorial staff; entirely without exception these men are at present
actively engaged in the motion picture business —they are not dreamers or theorists.
Each text book has been written to provide real help to the individual who reads it—consistent
with the unswerving policy of the MOVING PICTURE WORLD—a genuine "Dedication to Service."
Motion Picture Handbook
for Managers and Operators
By F. H. RICHARDSON
Third Edition
The most complete, exhaustive and instructive work ever
published on the projection of moving pictures. Contains
complete instruction with detail illustrations on all leading
makes of American projection machines and practical information
on wiring, lenses, carbon settings, screens, theatre
equipment, etc., etc. 700 pages and over 300 illustrations,
$4.00, postage paid.
Picture Theatre Advertising
By EPES WINTHROP SARGENT
A real help and business builder for exhibitors, theatre
managers and owners. It tells all about theatre advertising,
type, printing and paper, house programs, lobby displays,
newspaper advertising, pesters, heralds, etc., etc. 300 pages.
$2.00, postage paid. P. S.—Mr. Sargent conducts a weekly
department in this same style in the Moving Picture World,
which contains many up-to-date business-getting ideas.
Motion Picture Electricity Modern Theatre Construction
By J. H. HALLBERG
An up-to-date wrrk on the electrical equipment of picture
theatres by a practical electrical expert. Contains chapters
on electricity, D.C. and A.C. current, resistance and resistance
devices, electric service, wiring, lighting, etc. Also contains
practical suggestions and all necessary reference tables
on wire sizes and capacity, weights and measures, heat units,
etc., etc. 260 pages, illustrated. $2.50, postage paid.
Technique of the Photoplay
By EPES WINTHROP SARGENT
Third Edition
Complete instruction in photoplay writing, including study
of plots, how to obtain and how to develop; writing the
synopsis; studio requirements; script preparation and marketing;
technical terms; examples of actual scripts in facsimile
typewriting, etc. 400 pages. $3.00, postage paid.
Any of These Publications Sent Promptly Upon Application to
Chalmers Publishing Co,
Publishers of the MOVING PICTTJBE WORLD
516 FIFTH AVENUE, NEW YORK CITY
Schiller Building
Chicago, 111.
Order from Nearest Office
Wright & Callender Bldg.
Los Angeles, Cal.
By EDWARD BERNARD KINSILA
Our newest book is one that will (111 a long-felt want to
those contemplating the building of a theatre. This is a very
complete and exhaustive work by an architect with many
years of practical experience in theatre and studio construction.
Fully illustrated, with considerable data as to requirements,
construction cost, building laws, etc. $3.00, postage
paid.
Screencraft
or the Making of a Photoplay
By LOUIS REEVES HARRISON
A comprehensive and thought-provoking treatment
of the subject in a series of chapters, similar to n
university course of lectures, by a successful /^y
/
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writer of photoplays. Also contains a emu- > ..O
plete working scenario and scv- r. ^ A . ^>
eral sample pages of manu- / Cv &