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Moving Picture World (Dec 1917) - Learn About Movie Posters

Moving Picture World (Dec 1917) - Learn About Movie Posters

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<strong>Dec</strong>ember 22, <strong>1917</strong> THE MOVING PICTURE WORLD 185.?<br />

Wagner Converter in Projection Booth of Wisconsin Theater<br />

You Theater Owners and Managers;<br />

Do You Realize You Are Retail Dealers?<br />

You have a theater—that's your retail store. Your business is to sell<br />

pictures. Like any other retail store, you make it attractive, well lighted<br />

inside and out.<br />

Suppose you built and equipped a beautiful store, and then employed<br />

impudent, careless, shabby salesmen? How long would you keep your<br />

patrons?<br />

You sell pictures, stories, acting. Your equipment is the salesman<br />

that places them before your patrons. Your operator is only your director,<br />

for without proper equipment he is handicapped.<br />

Putting all the light on the screen, clear, WHITE LIGHT, steady and<br />

ever dependable, is the duty of the Wagner Converter—economical in<br />

current, reasonable in price; it is the silent salesman that will fill the<br />

vacant seats.<br />

There are facts and details in Bulletin 10923 and booklet "Ghosts."<br />

Wainciflc(flncManufa(iuriiiiG3inpaiiy;<br />

Saint lyouis, Missouri (237)<br />

In Answering Advertisements, Please Mention the MOVING PICTURE WORLD.

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