Moving Picture World (Dec 1917) - Learn About Movie Posters

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1776 THE MOVING PICTURE WORLD December 22, 1917 centre is given to an advertisement for "Womanhood." At the bottom Is a comparative table of expenses for now and in 1913, showing the nees and extra taxation. Down either side run wide columns of headed items, each completely cut off with rule, and each dealing with one phase of the situation. The top is an eight line: $G7,
December 22, 1917 THE MOVING PICTURE WORLD 1777 Tint Block*. Reel Stuff, the house organ of the Film Supply Co., Portland, Oregon, comes out with an issue in which "The Red Ace" cuts are printed with red tint blocks. It's been so long since we've seen a tint block used that we had almost forgotten them, but as a compromise between one and two color work there Is nothing quite so good. In a pinch you can use a tint block made of a piece of pine nicely smoothed, made type high, but, of course, a regular block is better. This prints a square or other design in a solid color, over which tho cut is printed in black. It gives a colored cut effect without the cost of elaborate make ready and hair-line justification, and the results are surprisingly good, even with printers who could not get good results with cuts in two or more colors. Reel Stuff is a youngster, but Beems to be able to sit up and do more than take notice—it makes It. From An Oldest. John T. Hendry, who writes he is one of our oldest readers, sends in a copy of his new form of program and wants some suggestions. His house Is the Arcade, Fort Myers, Florida. He calls the sheet the Arcade Advance. The printer has done his work pretty well, though his program proper is too weak. The titles should be set in small display lines, but not all small-town printers have display in ten and twelve-point. At that, we think he could have done rather better than he did had he tried a little. Mr. Hendry should get after him and insist that he do better. If he says that he lacks room point out ARCADE PROGRAM FOR WEEK BEGINNING MONDAY OCTOBER IS "The Flame of the Yukon" ««. -1B0*I..*'4T ADVANCE 'The Carmen of Alaska' . -."it'-.. % ...,,, . ARCADE ADVANCE that he wasted space shamefully at the top of the page. He wastes about two inches there that could have been put to better use below. The printer must have some display type, and he should be made to dig it up for such subjects as Mary Pickford and George M. Cohan. Doth of those would draw on the name alone and the names should have been played up. The other side of the middle page is house chat, mostly about the coming films. It is set as paragraphs, but the effect is a running story—a good combination. The other side of the sheet is better done, but Mr. Hendry should tell his printer to get a hustle on and dig something in the way of display. Even a small office must have something better than Roman capitals. At that, the days are set in a type that should have been given the stars. There is no excuse for an eighteen-point "Tuesday" and an eight-point "Pickford." Here's a Stranger. We used to tell a lot about Walter H. Brooks, who runs the Y. M. C. A. Auditorium at Coatesville, Pa., but he lost our address, apparently. But here he is back again, with a bunch of stuff, and he assuredly is welcome. He is holding to much the same style of program as of old. a six-page folder, nicely laid out, but we note that he has dropped his time-table, though this was a most valuable feature. We show the inside pages. The back gives the front page, the The BIGGER
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Vol. 34, No 12 December 22, 1917 Pr
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GEORGE K. SPOOR presents 15 • m i
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December 22, 1917 THE MOVING PICTUR
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December 22, \9\7 THE MOVING PICTUR
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presents Tlislia.hy Grand Stars Jan
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Produced by American Film Comparrp,
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Page 37 and 38: Pathe to NewVork means* laughter. N
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Moving Picture World (Dec 1917) - Learn About Movie Posters

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