Moving Picture World (Dec 1917) - Learn About Movie Posters

1730 THE MOVING PICTURE WORLD December 22, 1917
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TRIANGLE
and
Mutual Confidence
Sound business is built upon confidence.
The motion picture business is no excep-
tion to this rule.
The picture business, to be a success,
must be founded on a relationship of con-
fidence between the public and the exhibitor—likewise
between the exhibitor and
the distributor or producer.
The exhibitor who maintains a standard
of quality in the pictures he shows, who
provides a comfortable and attractive thea-
tre for his patrons and whose advertising
is a truthful statement of his coming attractions
soon builds a reputation for his house
which is a big factor toward success.
Triangle is endeavoring in every possible
way to so conduct its business with ex-
hibitors that mutual confidence will be the
only possible result.
Here are some evidences of Triangle's
policy.
Triangle is convinced that the program
method of booking pictures offers exhib-
itors the best service at the least expense.
It assures the exhibitor a regular supply of
film at a uniform price, as well as saving
his time and money in shopping and bidding
for open market productions. We
make this statement with full appreciation
of the fact that the success of a program
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