Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
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Sales and Distribution<br />
Objectives Levers Impact<br />
More revenue:<br />
Capture the demand from<br />
all the existing channels<br />
Better revenue:<br />
Set the right price for the<br />
right channel, enhance<br />
business visibility<br />
Optimized<br />
distribution costs:<br />
Maximize cost-revenue<br />
ratio: lower costs, higher<br />
impact<br />
Effective sales force to<br />
capture potential<br />
wherever it is:<br />
- Hotel sales force<br />
- Global multi-brand sales force<br />
- Dedicated sales force for luxury<br />
segment<br />
Appropriate offers for<br />
every channels:<br />
- Corporate/Leisure/MICE/Airlines<br />
- Distribution<br />
- Online / Offline<br />
13<br />
Access to more than<br />
65,000 large accounts<br />
worldwide<br />
Up to 80% of revenue<br />
generated through sales<br />
and distribution<br />
processes (upscale and<br />
luxury segments)<br />
+50% of increase in<br />
sales by 2010 (2005 to<br />
2010)
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