Accor Hospitality: The New Business Model Optimizing operating ...

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The Battle of Revenue : 360° Loyalty Program A’Miles Marketplace strategy Marketing and communication New team spirit New tools New market share Revenue Management & Dynamic Pricing 4 Reservation (Accor Hub) Sales and Distribution
Aligning marketing strategy with mature and emerging markets Objectives Levers Impact Accor will adapt its marketing strategy depending on whether it is market leader or challenger in order to maximize the Marketing spend ALIGNING MARKETING STRATEGY WITH MARKET PENETRATION ------------------------------------------- When Accor is market leader Strengthen our positioning with powerful advertising campaigns When Accor is market challenger Become the leader and strengthen the brand strategy When Accor is penetrating a market Move up to the front ranks and rapidly gain market share to boost brand recognition 5 Worldwide Marketing Spending Variation 06 vs 05 +35M€ Variation 07 vs 06 +30M€
Page 1 and 2: The Right Brands Chapter III Optimi
Page 3: The Battle of Revenue : 360° Loyal
Page 7 and 8: The Battle of Revenue : 360° Loyal
Page 9 and 10: TARS, a HUB linking hotels to distr
Page 11 and 12: Expedia : A worldwide agreement Roo
Page 13 and 14: Sales and Distribution Objectives L
Page 15 and 16: Accorhotels.com and brands.com: a m
Page 17 and 18: Rebuilding all brands websites 17
Page 23 and 24: A strong opportunity to drive direc
Page 25 and 26: Third parties: a continued focus on
Page 27 and 28: Improving our internet reach Captu
Page 31 and 32: Implementation of a new tool: Reven
Page 33 and 34: Example of results : 4 Sofitel in G
Page 35 and 36: Revenue Management Worldwide Map in
Page 37 and 38: Sofitel USA (comparable) vs. Compet
Page 39 and 40: The Price Movement CRITERIA Lead Ti
Page 41 and 42: 360° EXECUTION Performance Measure
Page 43 and 44: Market Place Strategy Salvatore Ser
Page 45 and 46: A Marketplace Strategy Objectives
Page 47 and 48: Optimization levers… some example
Page 51 and 52: A’Miles will catch up with our gl
Page 53 and 54: 14 0 13 0 12 0 110 10 0 90 110 100
Page 55 and 56:
Productivity gains through changes
Page 57 and 58:
Concept • Bar more than a restaur
Page 59 and 60:
59 Olivier Devys Chief Executive Of
Page 61 and 62:
3 kinds of bread, freshly baked in
Page 63 and 64:
Organizational and skills managemen
Page 65 and 66:
ASSESSING TRAINING ENCOURAGING MOBI
Page 67 and 68:
Procurement Joël Vatan Chief Procu
Page 69 and 70:
Procurement: an ongoing strategy to
Page 71 and 72:
Performance Measure Yann Caillère
Page 73 and 74:
France: RevPar and Drop-Through Imp
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