Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
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<strong>Accor</strong>hotels.com and Brand.com: better conversion ratios than the<br />
competition<br />
5,80%<br />
<strong>Accor</strong>hotels.com<br />
& brands.com<br />
4,70%<br />
Competitors<br />
Bookings/Visits Competition Forrester 2006<br />
Range of offer: full coverage of the market<br />
High operational performance<br />
Clear privacy and security policies<br />
Logical flow and navigation<br />
Graphics and maps adding value to the<br />
booking experience<br />
Home page provides clear answer to user<br />
26<br />
OUR STRENGTHS<br />
Forrester Web Site Review
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