Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
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Reservation – <strong>Accor</strong> Hub<br />
Objectives Levers Impact<br />
Get connected to every<br />
booking channel and<br />
source<br />
Make the booking<br />
process as simple as<br />
possible for the customer<br />
Use all the channels to<br />
maximize conversion<br />
Connectivity and<br />
innovation: unique TARS<br />
reservation system<br />
Availability and userfriendliness<br />
8<br />
30% of room nights<br />
generated through central<br />
systems<br />
50% of conversion rate for<br />
call centers<br />
Up to 50% in ARR vs.<br />
direct hotel with TARS<br />
reservation system (upscale<br />
& luxury segments)<br />
100 millions of visitors in<br />
<strong>Accor</strong> websites
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