Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Optimization levers… some examples<br />
Reservations<br />
cross-selling &<br />
rerouting<br />
Price<br />
Optimization (*)<br />
(*) vs daily market demand by<br />
category and segment<br />
Marketing &<br />
sales initiatives<br />
Over 100 000 individual room nights cross-sold yearly in French<br />
Places<br />
Ex : Paris Sud<br />
Over 10 000 groups room nights rerouted yearly<br />
Over 10 000 individuals room nights cross-sold yearly<br />
Example la Défense :<br />
Ibis, Suitehotel rack rates adjustments: +400K€<br />
Last room availability optimization: + 600K€<br />
Calendar optimization (calendar, events, environment) for<br />
2008 vs 2007 (+ 1,5M€)<br />
Local special offers on needy periods<br />
Sales blitz<br />
47
Change language