Accor Hospitality: The New Business Model Optimizing operating ...

“Good Morning” by Suitehotel
An innovative breakfast concept based on emerging customer expectations
A new breakfast concept introduced by Suitehotel in two test hotels in late 2006
and deployed across the network in 2007.
Innovative both in its design lay-out and in the quality of the products,
Responding to customer values: simplicity, independence, easy access,
generosity
Anticipating emerging customer expectations: broad offering, low-fat, healthy
products, unusual recipes, an unexpected experience, etc.
Considered by customers as good value for money (€12)
and highly profitable for Suitehotel (GOP: 45% of To)
► A high satisfaction rate and a 60% increase in breakfast revenue.
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