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Accor Hospitality: The New Business Model Optimizing operating ...

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14 0<br />

13 0<br />

12 0<br />

110<br />

10 0<br />

90<br />

110<br />

100<br />

90<br />

France : <strong>The</strong> battle of the RevPar index (from 2004 to 2006)<br />

Ibis and Etap Hotel<br />

2004 2005 2006<br />

Mer cur e et Novotel<br />

2004 2005 2006<br />

53<br />

Ibis and Etap Hotel<br />

Market leaders<br />

+ 0,7 Pts increase<br />

Mercure is strengthening its position<br />

Novotel is maintaining its positioning<br />

+ 2,5 Pts increase

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