Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
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A Marketplace Strategy<br />
Objectives<br />
Increase and maximize<br />
<strong>Accor</strong> RevPar<br />
Gain extra revenue<br />
Gain profitable market<br />
share without dilution<br />
and cannibalization<br />
Optimize each brand’s<br />
value for money in each<br />
segment<br />
Levers<br />
Global competitive market<br />
tools<br />
<strong>Accor</strong> integrated<br />
reservations system<br />
Coordinating Revenue and<br />
Pricing Management<br />
Rerouting inter-hotel<br />
individual and group<br />
demand<br />
Synchronizing marketing<br />
and sales initiatives<br />
45<br />
Financial Impact<br />
Performances:<br />
Tracked Key Metrics<br />
(ARR, RevPar &<br />
RGI) above « Offmarketplace<br />
» hotels<br />
13 marketplaces in<br />
France will generate<br />
8M€ incremental<br />
revenue in 2008
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