Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
Accor Hospitality: The New Business Model Optimizing operating ...
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Penetration ratio by brand<br />
10%<br />
4%<br />
6%<br />
14%<br />
4%<br />
9%<br />
11%<br />
4%<br />
7%<br />
Indirect from third party<br />
Direct on our site<br />
27%<br />
7%<br />
20%<br />
16%<br />
3%<br />
13%<br />
15%<br />
15%<br />
24<br />
17%<br />
17%<br />
PERSPECTIVES<br />
2007 - 2010<br />
31% overall growth in<br />
2007<br />
Double digit target growth<br />
until 2010<br />
14% overall penetration<br />
in 2007<br />
Penetration ratio target<br />
25% by 2010
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