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pdf 820Kb - INSEAD CALT

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2.4 Defining the evaluation process<br />

Evaluation report of the use of Onto-Logging<br />

platform in the user site<br />

Deliverable ID: D8b<br />

Page : 16 of 110<br />

Version: 1.0<br />

Date: 27 january 2004<br />

Status: Final<br />

Confid.: Public<br />

For the different reasons we have already mentioned (cost, time, availability to find<br />

participants, etc.), evaluating everything is not possible, and to some certain extend it is not<br />

really desirable (lack of focus, introduction of rigidity, etc.).<br />

An evaluation process aiming at delimiting the research and conducting it realistically can be<br />

used.<br />

The different stages of this research process in social sciences are the following:<br />

• Stage 1: The definition of a research question. This involves contributing to<br />

building a body of knowledge and developing theory.<br />

• Stage 2: The development of an instrument. Having defined the research question,<br />

the research investigator needs to develop measurement instruments to capture the<br />

data for future analysis and to select the context (the site, the users, etc.) in which the<br />

measurement will take place.<br />

• Stage 3: The data gathering. This stage is related to the execution of the chosen<br />

instruments in the selected context in order to collect the data. This stage may include<br />

the execution of some preliminary actions, such as for instance trust building in the<br />

case that the data has to be collected from people.<br />

• Stage 4: The analysis of the data. This stage consists in the analysis of the data in<br />

the perspective of the research questions that have been previously identified, and the<br />

determination of the learning of the research.<br />

• Stage 5: The dissemination. This stage consists in the selection and the<br />

dissemination of the most important (originality, impact) research finding generated<br />

by this research.<br />

These different stages can be slightly relaxed in the Case Study Research method (Eisenhardt<br />

1998; Yin 1994; Meredith 1998), a method favoured for conducting research in a field of<br />

research that is still largely unexplored, and which characterised by a paucity of theories, and<br />

the complexity and lack of well supported definitions and metrics (Stuart et al., 2002). For<br />

example, Eisenhardt (1989), while acknowledging the role of good research questions and<br />

theoretical constructs, argues that propositions can be developed (and tested) during data<br />

collection, rather than prior to it. Because the aim is to obtain a rich understanding of the<br />

cases in all their complexity, insights gained during data collection can be used to inform the<br />

theory.<br />

2.4.1 The definition of the research questions<br />

An initial definition of the research question should be made in order not to become<br />

overwhelmed by the volume of the data. A priori specification of constructs can also help to<br />

shape the initial design of theory-building research, although this type of specification is not

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