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pdf 820Kb - INSEAD CALT

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Evaluation report of the use of Onto-Logging<br />

platform in the user site<br />

Deliverable ID: D8b<br />

The action plan will consist in different phases:<br />

Page : 19 of 110<br />

Version: 1.0<br />

Date: 27 january 2004<br />

Status: Final<br />

Confid.: Public<br />

• The formative phase. Conducted mainly using interviews, mock-ups and early<br />

prototypes, the objective of the formative evaluation is to pr ovide an assessment that<br />

will be used to provide guidance for the design of the system.<br />

• The summative phase. This phase will focus more on assessing the functionalities of<br />

the system being designed (this phase will focus on the testing of the prototype, and<br />

will collect data via interviews, and observational methods).<br />

• The “substantive value”. This phase will focus on evaluating the value of the system.<br />

It will involve the users testing a consolidated version of the prototype, as well as<br />

experts and business development manager assessing the real value of the system<br />

(what are the unique features, how it compare with other systems) and its<br />

“economical” potential (ROI, business plan, etc.).<br />

2.4.3 Executing the instrument and gathering the data<br />

For each phase will have to be defined the following steps:<br />

• Identification of the source of data for the evaluation (and in particular identifying the<br />

users’ groups participating in the evaluation and the experts).<br />

• Any preparation that would be necessary before the evaluation (for instance some<br />

evangelisation work towards the users, and their recruitment).<br />

• The setting of dates for the tests to be conducted negotiated with the users’ groups<br />

(date of sessions, starting date and duration in the case of continuous evaluation, etc.).<br />

• The setting of date for the analysis of the data (milestones).<br />

• The definition of how the results of the analysis are going to be fed-back to the<br />

system.<br />

Note: The evaluation is not necessary as linear as it may appear, but consist in a series of<br />

iterations: test, analysis, and integration of the findings.<br />

2.4.4 Analysing the data, theory confirmation & building<br />

Analysing the data. This is the least codified part of the process. The overall idea is to<br />

become intimately familiar with the data collected. This process allows the unique patterns of<br />

each case to emerge before investigators push to generalize patterns across cases.<br />

Searching for Patterns. There are various tactics for doing that. The idea behind these<br />

tactics is to force investigators to go beyond initial impressions, especially through the use of<br />

structured and diverse lenses on the data.<br />

Shaping Hypotheses. Researchers constantly compare theory and data - iterating toward a<br />

theory, which closely fits the data. This stage includes sharpening the constructs by refining

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