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pdf 820Kb - INSEAD CALT

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Evaluation report of the use of Onto-Logging<br />

platform in the user site<br />

2 The Principles of the Evaluation<br />

Deliverable ID: D8b<br />

Page : 7 of 110<br />

Version: 1.0<br />

Date: 27 january 2004<br />

Status: Final<br />

Confid.: Public<br />

2.1 Evaluation: Objective & Challenges<br />

The evaluation of a research project always raises many questions and challenges.<br />

A first set of questions is related to the objective of the evaluation. Is the evaluation<br />

conducted to guaranty that the resources have been properly utilized for what they were<br />

intended for (in particular when it concerns the spending of public money), or is the objective<br />

of the evaluation to provide the participants an assessment and some feedback that will help<br />

them to better pilot the project and in particular maximize the generation of value by this<br />

project?<br />

A second set of questions is related to the scope of the evaluation. Are we interested in<br />

assessing the process of advancement of the project or in evaluating the quality of the results<br />

that are generated by this project? Are we interested by evaluating the technical system (the<br />

demonstrator) that is being designed, or by the approach that this system is expected to<br />

validate?<br />

Another set of questions concerns the dynamics of the execution of the project. What are the<br />

consequences of the evaluation on the dynamics of advancement of a project? Indeed the<br />

evaluation is rarely neutral and brings several secondary effects such as: an increase<br />

transparency and a magnification of the importance of the elements that are being monitored;<br />

a reduction of the flexibility and an increase risk-avoidance by the people whose activity is<br />

being monitored.<br />

An additional set of questions has to do we the operationalization of the evaluation: What is<br />

the amount of resources that should to be dedicated to the evaluation of the project? How can<br />

we evaluate the effort, and in particular decide how the evaluation resources have to be<br />

allocated? How should we direct the effort (prioritization)? How do we deal with all the risks<br />

associated with the evaluation, and in particular the resistance of people and organizations to<br />

participate in an activity that consume their time, and may threaten their position?<br />

Finally, a last set of question is related to the analysis of the result of the evaluation and the<br />

use of the evaluation. How do we proceed to extract the maximum of this evaluation, identify<br />

the most significant results and learn from them?<br />

The answer to all these questions is difficult, and is well is beyond the scope of this<br />

document. Indeed, if the main focus of a research project should be the maximization of the<br />

effectiveness of the evaluation effort in the perspective of the value of the generated<br />

knowledge (value for the end user; innovativeness of the solution; capability to exploit this<br />

knowledge), a project very rarely provides the time to evaluate all the potential impact on the<br />

society of the knowledge that has been created.<br />

Besides, and as indicated, many factors can make the operationalization of the evaluation<br />

delicate and difficult to achieve such as: cost and time factors (the evaluation do not come for<br />

free, and usually takes time); or some less tangible factors such as the willingness of people<br />

and organization to participate in the evaluation that they can consider as a thread, and the

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