Annual Report 2008 - Securitas

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8 Presentation of our offering Customer segments Specialized Services a Competitive Advantage Every industry has its own, specific security challenges. We can leverage our extensive knowledge in security with insight into specific industryrelated challenges, enabling us to provide added value for our customers. Understanding customers’ needs Securitas services a wide range of customers in a variety of industries. They range from governments, airports, shopping centers, hospitals and residential areas to IT companies. Our customers face different risk situations, depending on the environment of the particular industry, and therefore have different security needs. Years of experience in servicing customers in various customer segments, and within these segments several similar industries, have proven to us that the need for more tailor-made security solutions is strong. The benefits of specialization, both for the customer and for us, are also evident. These conclusions have resulted in our strategy towards specialization. We recognize the differences between customer segments and industries in terms of risks, needs and solutions. Within each industry, we also take advantage of the similarities, no matter the location, to reap the benefit of duplicating the solution. For example, a public hospital in Spain has similar security needs to one in Norway and an insurance company in Canada has similar needs to one in Germany. Understanding our customers’ needs and specific industryrelated requirements gives us a competitive advantage. Degree of specialization depending on market Securitas is present in 37 countries and the security services offerings differ from country to country, depending on the market and the level of market maturity. In some countries, we are specialized in certain customer segments that are predominant in that particular country, with a dedicated organization servicing those industries. At present, we service 20 main customer segments in most countries in which we have a presence. Securitas Annual Report 2008 Small and medium-sized enterprises We provide customized security solutions to small and medium-sized businesses, for example in retail, office premises and the service sector. This may include small operations, such as the office of an optician, architect or dentist. Offices This segment consists of property management or facility management companies as well as companies that require security for their head offices. Residential Many people want to protect their residence, be it a house, an apartment in a high-rise or an entire neighborhood. Some residential communities are gated and have advanced security systems with round-the-clock guarding. Public All public agencies, such as municipalities, city councils, national government authorities and international bodies, need security and this may vary from country to country as well as within a country. High tech Our customers in this segment represent everything from telecom companies, IT companies and network providers to fine electronics companies. Construction The customers in this segment include building contractors and entrepreneurs as well as consultants, architects or subcontractors in the construction industry. Energy Companies in the energy sector include nuclear power plants, electricity suppliers, wind and hydroelectric power stations and oil and gas companies. They all have high risk factors and need advanced security solutions. Logistics Many players are involved in a logistics chain: distribution and cargo centers, logistics companies, shipping agents as well as warehouses and courier firms. Aviation Within the aviation segment, security solutions naturally center around airports and their various security needs. Our customers are aviation companies or privately operated airports, as well as airlines and freight forwarders and other airportrelated businesses. Maritime In a seaport, there are many areas where security is needed and where strict regulations are in place. The seaport itself is often our customer, but our customers also include shipping companies and supply chain companies. Public transportation All countries have some form of public transportation, such as trains, buses, a subway system or trams, and they all have the same types of risk. But above all, they are public environments and require a high level of security. Education Schools and universities have both tangible and intangible assets to protect, but above all, the students, teachers and other visitors need to be secure. Hotels/Tourism Our customers in this segment are hotels, travel agencies, tour operators and various companies in the leisure industry, such as golf courses and ski resorts. Events The common denominator in this segment is that we provide security solutions for a defined and limited period of time. This could involve security services for a sporting event, such as the soccer World Cup, a music festival or a week-long food festival. Cultural Many museums, theaters and opera houses as well as large libraries have considerable assets to protect and because they are open to the public, they have substantial security needs. Financial All of the businesses in this segment run some form of financial operations. In addition to banks, this includes other financial institutions and insurance companies.
Industry/Manufacturing – Case #1 page 10 This segment consists of all heavy industry extraction, production, manufacturing and processing, for example in the steel industry, mining industry, pulp and paper industry as well as companies within chemicals, pharmaceuticals, food and the automotive industry. Retail – Case #3 page 14 Our customers in the retail segment range from department stores, shopping centers to retail chains. They may be multi-storey department stores with different needs under one roof, a shopping mall containing numerous small and large stores and restaurants, or a clothing chain, restaurant chain or after-hours supermarkets. Entertainment – Case #2 page 12 The entertainment segment includes broadcasting companies, the motion picture industry, amusement parks, casinos and other companies in the entertainment industry. Health care – Case #4 page 16 Within the healthcare sector, the security needs vary depending on whether the facility is a hospital, a primary care facility or a retirement home. Hospitals may also vary; some are emergency treatment centers while others are specialist clinics. The security services need to be tailored accordingly. Presentation of our offering Customer segments Read more about our security services and customer segments, including cases, on www.securitas.com Securitas Annual Report 2008 9
Page 1 and 2: Annual Report 2008
Page 3 and 4: Securitas in short Sales by busines
Page 5 and 6: ” Business relationships are loca
Page 7 and 8: during the second half of the year.
Page 9 and 10: The cornerstones of our strategy Hi
Page 11: The Business model for Specialized
Page 15 and 16: Our Security officer Andy Price per
Page 17 and 18: Estuardo Turcios, one of Securitas
Page 19 and 20: Euclides Vieira, a mobile services
Page 21 and 22: Our security officer Marc Jessen he
Page 23 and 24: Security Services North America pro
Page 25 and 26: Events and key figures for 2008 ·
Page 27 and 28: Leading the Specialization in Europ
Page 29 and 30: Events and key figures for 2008 Acq
Page 31 and 32: Events and key figures for 2008 Acq
Page 33 and 34: Growing in New Markets A cornerston
Page 35 and 36: services. Asia is the third-largest
Page 37 and 38: Securitas’ monitoring services ar
Page 39 and 40: work with independent and strong lo
Page 41 and 42: Volume-related factors The first tw
Page 43 and 44: Business Risk Evaluation Model Secu
Page 45 and 46: A Securitas risk management case to
Page 47 and 48: an environmental impact from a life
Page 49 and 50: Turnover The turnover of Securitas
Page 51 and 52: DATA PER SHARE SEK/share 2008 2007
Page 53 and 54: Taxes, net income and earnings per
Page 55 and 56: Acquisitions have increased acquisi
Page 57 and 58: GRB Security, United Kingdom Securi
Page 59 and 60: Germany - U.S. Army Securitas Germa
Page 61 and 62: Items affecting comparability For t
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Proposed allocation of earnings The
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Securitas’ financial model - cons
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Note 1 General corporate informatio
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IFRS 8 Operating segments The Group
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Joint ventures (IAS 31) The proport
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Items affecting comparability This
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Employee benefits (IAS 19) The Grou
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Free cash flow in relation to net d
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After the services had been substan
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Interest rate fixing It is the poli
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AccOUNTS rEcEIvABLE AND AGEING ANAL
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are transferred from the individual
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Shareholdings The Board of Director
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JANUAry - DEcEMBEr 2007 MSEK Income
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AUDIT FEES AND rEIMBUrSEMENTS MSEK
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DEFERRED TAx ASSETS WERE ATTRIBUTAB
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Acquisitions GRB Security, United K
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Purzeczko, Poland Securitas has acq
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Impairment testing For the purpose
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Note 20. Tangible non-current asset
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Note 29. Changes in shareholders’
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Note 32. Provisions for pensions an
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MAIN AcTUArIAL ASSUMPTIONS 2008 200
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Globe and other Securitas companies
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Annual report Parent Company financ
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Balance sheet MSEK Note 2008 2007 2
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Note 40. Accounting principles The
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Note 44. Personnel AvErAGE NUMBEr O
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cHANGE ANALySIS OF SHArES IN SUBSID
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To the annual meeting of the shareh
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Significant Shareholders The princi
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The Work of the Board of Directors
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Insider Policy and Records The Boar
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3. Financial Reporting controllers
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E. Management Assurance - Function
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Sofia Schörling Högberg b. 1978 D
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Bart Adam Bart Adam b. 1965 Divisio
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MSEK 2004 2005 2006 2007 2008 CAPIT
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Statement of income 2007 MSEK q1 20
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Securitas AB Box 12307 SE-102 28 St
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Annual Report 2008 - Securitas

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