Annual Report 2008 - Securitas

The Business model for Specialized Mobile Security Services
Presentation of our offering
The assignment and route. Mobile services is a cost­effective solution
for small and medium­sized businesses. One security officer serves
multiple customers during one shift, some larger and some smaller,
within a limited geographical area. In this particular route, the largest
customer is an industrial park with a cluster of customers at one location.
The assignments vary and include carrying out internal or external beat
patrol, checking alarm systems, and opening and closing of business
premises. Crime prevention actions can also be complemented by
value-added services, such as checking equipment and machinery.
In addition, the security officer’s presence in the area allows for fast
call­out services, should an alarm go off.
The route grows with specialized services. Sales efforts are directed
to potential customers in the area of the route since adding more
customers in the same route improves our profitability. In this case, two
new customers are added. Securitas is on the forefront of developing
tailor-made concepts for small and medium-sized customers, such as
the environmental service concept. In this concept, the security officer
helps reduce the energy consumption by shutting down energy-consuming
equipment at night while on patrol. For the customer, a security
presence is complemented by the added value of saving money and
the environment.
Create new growth – one route grows into two. There comes a point
when one route is more or less full and the security officer cannot cover
more customers during the shift. Having a full route is very good from
a profitability perspective, but as demand grows, one route needs to
be split into two. For Securitas, this is an investment, since starting new
routes is necessary for continued growth. The environmental service
concept and other specialized concepts contribute to existing sales
efforts. Securitas targets potential customers surrounding the original
route, as well as expanding the existing route.
Existing customers, size of circles illustrates time spent at the
location.
Clusters of smaller circles at one location indicate several customers
at one location, for example an industrial park.
A white circle indicates that a new customer has been added.
Security services
Securitas Annual Report 2008
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