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GROUP STRATEGIES<br />
Group Strategies<br />
Our six defined Group strategies help us in the work to achieve<br />
our vision. Our strategic focus is long-term but can be adapted<br />
short-term to current conditions. Starting in the latter part of <strong>2012</strong><br />
our focus has been on ensuring cost-efficient operations due to the<br />
latest developments in profitability and the weakening market.<br />
Strategy Description<br />
Cost-efficient business<br />
Investment in profitable<br />
growth in the Nordic region<br />
Be seen and heard in the<br />
Nordic region<br />
Pioneers in sustainable<br />
community building<br />
Strengthen and develop<br />
customer relations<br />
The best workplace in the<br />
Nordic region<br />
10 PEAB ANNUAL REPORT <strong>2012</strong><br />
Cost efficiency is essential to developing a competitive business that can also produce a<br />
return for <strong>Peab</strong>’s owners, which is why we are always focused on increasing efficiency<br />
throughout our operations.<br />
Profitable growth is essential to <strong>Peab</strong>’s value creation. Growth is important since it<br />
improves our ability to compete – in part because big companies are usually involved in<br />
big projects and in part because size is an advantage that lowers costs.<br />
We intend to make <strong>Peab</strong> a household name as a Nordic Community Builder. By being seen<br />
and heard, in our own industry and on the Nordic market, we can better attract customers,<br />
personnel and investors.<br />
By being pioneers in sustainable community building we not only create value for our<br />
customers and their customers, we create value for society at large, our employees and<br />
our owners. This, in turn, paves the way for new markets and business opportunities for<br />
both our customers and us.<br />
In addition to being the foundation of <strong>Peab</strong>’s operations our strong customer relations are<br />
the key to efficient production at lower prices with higher quality.<br />
In the coming years more and more <strong>Peab</strong> employees will retire while the labor force<br />
will diminish as people born in the 40s leave it. This sharpens the competition for young,<br />
qualified workers – in construction and in industry in general. At the same time <strong>Peab</strong> plans<br />
to grow which means we must be able to attract, develop and keep new employees.
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