Download - National Skill Development Corporation

NSDC Skill Gap Study of the North East - Nagaland
7.3(a) Skill mapping and gap analysis in handicrafts industry
Entity Role Expected competencies Skill gaps
Handicraft
artisan
groups
Creating
products that
represent the
state‟s tribal
traditions
7.4 Tourism and hospitality
• Sourcing of raw materials at
competitive prices
• Producing material that can
withstand international
competitiveness in terms of
design, colour combinations and
quality
• Packaging and transport methods
• Appropriate pricing
• Market creation in neighbouring
states and tie-ups with bulk
buyers
• Linking products with tourism
• Innovative designs that
change with consumer
preference, yet keep the
traditional motif intact
• Use of IT for cost
effective design,
sourcing and sales
• Use of packaging
materials such as
styrofoam, etc.
• Creating sales avenues at
key tourist places and
• Accounting and pricing
skills
• Negotiation skills
The State has diverse ethnicity and is also known as the „Land of Festivals‟. The „Hornbill
Festival‟ is a renowned one. Tribal tourism also attracts some tourists.
Nagaland‟s bio-diversity includes unique birds, moths and insects, and wild animals.
The State attracted 22,376 tourists in 2009-2010. About 94 per cent of these were domestic, while
remaining was foreign.
The number of tourists in the State has increased at a CAGR of 5.2 per cent between 2003 and
2010.
The State has not yet realised its true tourism potential due to various reasons, including security
perception, poor road and transport infrastructure and inadequate accommodation facilities for
travellers.
79