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RaDical MiDDle - ColdType

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Radical Middle | 187<br />

The circus paragraph staved off another near-axing.<br />

What was scheduled to do much more than stave off axes –<br />

to dispel axes – was the arrangement with The Star.<br />

The partnership meant they’d bring no money; bear no<br />

blame; have no corporate link. They’d manage Frontline, arm’s<br />

length, handling production and circulation and ads and taking<br />

a fee from the ensuing profits, while I edited it as per Plan a.<br />

In theory it was perfect, except for having to tell Tony Sutton<br />

“sorry, design is going to Sauer Street”.<br />

In practice, The Star’s machinery didn’t slot this gnat into<br />

its systems. One example: in converting the subscription<br />

list, small-town subscribers were relocated to the city with<br />

the closest initial. Kelly Molete at PO Box 113 Phuthaditjhaba<br />

was screeching where’s my Frontline while the post office was<br />

returning as unknown a Kelly Molete at PO Box 113 Pretoria.<br />

Moreover, I was a terrible partner, much worse than I could<br />

bring myself to admit and much much worse than I intended<br />

to be. for one thing the allegedly sparky, lively, even-handed<br />

etc approach to issues that had made Frontline worth courting<br />

was crushed and bleeding under the boulder of my fixation<br />

on introducing an unwilling world to a better way of running<br />

things. for another, after seven years of playing dice with<br />

deadlines, not to say with the calendar, I thought that getting<br />

away with it was a God-given personal right, my trade-mark.<br />

This view did not chime with the ethic that had made the argus<br />

company the king of the press.<br />

On the rainiest day in years Jolyon and I met for a sort-out<br />

session. “Lunch at the rand club?” Jolyon had said.<br />

This was a good omen. I don’t know that I’d want to join<br />

the rand club but I loved being a guest. The building is the<br />

noblest in Jo’burg; you smell Jock of the Bushveld’s turd on<br />

Sir Percy fitzpatrick’s boot, you hear the reform committee<br />

badmouthing Paul Kruger. It was a tad surprising that Her Most<br />

Gracious Majesty, Defender of The faith and Protector of The<br />

Seas etcetera, looking like elizabeth Taylor at 30-odd, reposed<br />

in ermine robes at the head of the great central staircase,

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