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RaDical MiDDle - ColdType

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Radical Middle | 81<br />

a terrific pride in it. He and I fought like wild dogs from start<br />

to end, and fired each other from time to time, once for a full<br />

six months, but always came back with mutual relief until he<br />

emigrated to canada. even then he couldn’t entirely kick the<br />

habit, and faxed off violent diatribes about the editorial and<br />

especially artistic flaws of each edition received in Toronto,<br />

where he was becoming a world-league guru. Frontline may<br />

not live in South africa any more but it will live a long time<br />

yet in North america as an illustrative centrepoint in his book,<br />

Creative Magazine Design.<br />

circulation shot up to 11,000 in no time, and then stayed<br />

put for years. awards and prizes came and went, and in terms<br />

of journalism awards per staff members Frontline must have an<br />

all-time record. Some of these awards carried fat cheques, and<br />

the theory was that winners were meant to use the money for<br />

mind-uplifting foreign travel. The reality in my case was that<br />

the cheques invariably went into the bottomless pit of printers’<br />

bills, more than once providing a last-minute salvation and<br />

staving off the bankruptcy court.<br />

The Stellenbosch farmers Winery ran the main award –<br />

the SfW National award for enterprising Journalism, which<br />

was a hang of a mouthful and I suppose it’s their fault that it<br />

was usually described as “South africa’s Pulitzer”, although I<br />

always bridled that we had to borrow an american appellation<br />

to describe a South african activity. On one occasion when the<br />

SfW flew the family first-class to cape Town to put us up in<br />

the Mount Nelson, the queen mother of South african hotels,<br />

I asked if I couldn’t pass up on the travel and accommodation<br />

and take the cash instead. They weren’t biting but at the<br />

banquet I won two awards, including the overall prize. This put<br />

r6,000 in my pocket, which is what I had paid myself for the<br />

first two years of Frontline’s existence, and was r51, plus some<br />

cents, more than the printers were currently due. It was like a<br />

gift from above; these cheques were untouchable.<br />

Next morning, the sacred cheques in my top pocket, I stepped<br />

off the plane at Bloemfontein airport and hitch-hiked to a garage

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