How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
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Banner Placement Analysis<br />
Goals:<br />
• Identify opportunities <strong>to</strong> make <strong>banner</strong> standout<br />
• Get information that can help the <strong>banner</strong> be more relevant <strong>to</strong><br />
content around it<br />
What <strong>to</strong> Consider?<br />
• Competing <strong>banner</strong>s: What other <strong>banner</strong>s are present on the<br />
page? Is there a way <strong>to</strong> make <strong>your</strong> <strong>banner</strong> stand out?<br />
• Page content: What is the primary purpose of the page?<br />
Is <strong>banner</strong> message relevant <strong>to</strong> content on the page?<br />
• Location: Prime position – The image from Google shows the<br />
best <strong>banner</strong> placements in dark orange, 2nd best in orange, 3rd best in yellow and 4th best in white. Banners in the body text get<br />
the best click <strong>performance</strong><br />
• Banner design: Does the <strong>banner</strong> become part of the page or<br />
does it fight for attention?<br />
• Movement: <strong>How</strong> many elements on the page have movement?<br />
Too many elements <strong>with</strong> movement will decrease attention <strong>to</strong><br />
the <strong>banner</strong><br />
Sponsored by:<br />
Best Banner Placement per Google
![[2013] SGHC 73 Originating Summons No 1 135 of 2012/C](https://img.yumpu.com/17760564/1/184x260/2013-sghc-73-originating-summons-no-1-135-of-2012-c.jpg?quality=85)
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