How to optimize your banner ad performance while complying with ...

Methods to Capture Attention
Banner Location
Sponsored by:
• Consider visitor’s eye path on the page. Usually, visitors’ attention tend to concentrate
most on top-left side of the page.
• Position – placing the ad where it will be more visible
• Avoid typical banner locations as much as possible. Banner blindness occurs because
visitors have learned to disregard content where ads will most likely be displayed. Over
time they have realized that ads generally do not address their needs.
• The three heat maps below represent three sequential visits to the same page. As you
can see, visitors quickly learned to disregard the banner on the left side.
1 st visit 2 nd visit 3 rd visit