How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
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Methods <strong>to</strong> Ask for a Click – Overcoming Anxiety<br />
Sponsored by:<br />
MarketingExperiments Conversion Sequence<br />
C = 4m + 3v + 2(i-f) - 2a ©<br />
A USA Today/Gallup poll in December found that 67% of U.S. Internet users say<br />
<strong>ad</strong>vertisers should not be allowed <strong>to</strong> match <strong>ad</strong>s <strong>to</strong> their browsing his<strong>to</strong>ry.<br />
Strive for transparency and clarity in <strong>your</strong> marketing. Today’s consumer expects it;<br />
<strong>to</strong>morrow’s consumers will demand it. To make credibility indica<strong>to</strong>rs more<br />
powerful, you must:<br />
• Use them in proximity <strong>to</strong> the sources of anxiety.<br />
• Increase their specificity.<br />
• Consider the intensity — is it strong enough <strong>to</strong> over-correct for anxiety and<br />
<strong>ad</strong>dress both the substance and perception?<br />
• Strive for authority by using the most reputable brands or names and as much<br />
detail as possible <strong>with</strong> attribution.