How to optimize your banner ad performance while complying with ...

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A DAA-Approved Compliance Solution Example 1. Serves icon 2. Generates notice 3. Offers opt-outs • Who is it for? – Advertisers – Ad Networks – Publishers – Ad Agencies Sponsored by: ABC Bank cares about your privacy. Advertising.com delivered this personalized ad for ABC Bank based on your interests. • Features – Serve accurate ad privacy notice and choice per DAA requirements – Scale to billions of ad impressions – Generate custom compliance reports – Monitor and mange consumer opt-outs – Protect brands with confidential privacy dispute resolution services
And what about the browsers? Sponsored by: Browser Ext. Browser Ext. Browser Ext. Browser Ext. Cookie Mgt ✔ ✔ ✔ ✔ P3P Cookie Persistence Domain Blocking Script Blocking IE6+ IE9 (TPL) Abine Abine Privacy Choice TRUSTe NoScript Ghostery AdBlock+ AdBlock+ NoScript Ghostery DNT Header IE9 FF3+ AdBlock+* NoScript* Keep My Opt-outs Priv. Choice Abine NoScript Ghostery NoScript Ghostery
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31: What are your DAA Compliance Option
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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