How to optimize your banner ad performance while complying with ...

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Message Continuity Analysis Example • In analyzing the path for visitors to Marketing Sherpa’s Landing Page Optimization, continuity and value proposition is maintained and the perceived value is increased through the addition of supporting messaging. • Messaging is consistent through banner, landing page and application pages. For example, banner mentions “Apply the Science of Optimization..”, “limited – Time Offer”, etc. Sponsored by: Banner Landing page Application pages
Principles of Online Ad sequence Objectives of the ad Sponsored by: • Gain visitors’ attention • Create enough interest MECLABS Online Ad Sequence ea = 2at + I + as The ad development sequence is a heuristic that identifies key variables of an effective ad (ea). It is a function of attracting visitors’ attention (at), creating interest (i), and asking (as) for the click. • Ask for the click – a successful outcome for the banner Every ad has it’s own value proposition and should address a specific need
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15: Message Continuity Analysis • Goa
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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