How to optimize your banner ad performance while complying with ...

More documents

Recommendations

Info

Methods to Capture Attention Banner Design Sponsored by: • Need to consider creatives that use design elements effectively • Design elements: color, size, shape, motion, and text (copy) • Consider appropriate banner size. As reference, charts below indicate the relative performance of differing banner sizes.
Methods to Capture Attention Banner Location Sponsored by: • Consider visitor’s eye path on the page. Usually, visitors’ attention tend to concentrate most on top-left side of the page. • Position – placing the ad where it will be more visible • Avoid typical banner locations as much as possible. Banner blindness occurs because visitors have learned to disregard content where ads will most likely be displayed. Over time they have realized that ads generally do not address their needs. • The three heat maps below represent three sequential visits to the same page. As you can see, visitors quickly learned to disregard the banner on the left side. 1 st visit 2 nd visit 3 rd visit
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17: Principles of Online Ad sequence Ob
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

How to optimize your banner ad performance while complying with ...

Create successful ePaper yourself

Delete template?

Save as template?