How to optimize your banner ad performance while complying with ...

More documents

Recommendations

Info

Methods to Ask for a Click – Overcoming Anxiety Sponsored by: MarketingExperiments Conversion Sequence C = 4m + 3v + 2(i-f) - 2a © A USA Today/Gallup poll in December found that 67% of U.S. Internet users say advertisers should not be allowed to match ads to their browsing history. Strive for transparency and clarity in your marketing. Today’s consumer expects it; tomorrow’s consumers will demand it. To make credibility indicators more powerful, you must: • Use them in proximity to the sources of anxiety. • Increase their specificity. • Consider the intensity — is it strong enough to over-correct for anxiety and address both the substance and perception? • Strive for authority by using the most reputable brands or names and as much detail as possible with attribution.
Optimizing Ad Performance The impact of emerging privacy regulations Sponsored by: Ad Targeting is another way to optimize your ad performance Ad targeting can improve performance up to 2x, per a recent NAI study. But, Ad Targeting has Consumers and Regulators are Concerned 46% of consumers are uncomfortable with behavioral advertising without notice and choice. The government has proposed various “Do Not Track” laws. The Digital Advertising Alliance (DAA) has created a new OBA self-regulatory program The DAA program calls for companies to provide consumers with notice and choice around behavioral advertising.
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25: Methods to Ask for a Click • Anot
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

How to optimize your banner ad performance while complying with ...

Create successful ePaper yourself

Delete template?

Save as template?