How to optimize your banner ad performance while complying with ...

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What does the DAA self-regulatory program require? Basic DAA Compliance: Using the Advertising Option Icon to serve privacy notice and choice on or near behavioral ads or tracking activities. Specific compliance obligations can include: Sponsored by: Providing notice of OBA activities in your privacy policy Providing notice of OBA activities on or near behavioral ads Provide an opt-out choice on or near behavioral ads Maintaining data security for OBA data that is collected or used Refraining from using sensitive personal information for OBA Learn more at www.aboutads.info
What are your DAA Compliance Options? Do Nothing Build Your Own Solution Partner with a DAA-approved solution provider Sponsored by: • Expose your company to possible lawsuits and regulatory intervention. • Risk losing business to compliant competitors. • Invest significant capital and resources to build custom compliance technology from scratch. • Run the risk of not meeting DAA requirements. • Leverage End-to-End DAA Approved Solution • Cost Effective • Readily Scalable and Flexible • Full Customer Support & Guidance
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29: Privacy In the News - Are you prepa
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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