How to optimize your banner ad performance while complying with ...

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Methods to Ask for a Click • Every banner should have a clear and simple call to action. • Having a button that states exactly what you want the visitor to do and they know where they are going is most effective • Buttons with “creative” calls to action tend to decrease clarity and cause confusion. A confused visitor spends time trying to figure out whether they should click or not. Sponsored by: Clear calls to action Creative call to action, but may not be clear to all visitors
Methods to Ask for a Click • Another way to increase chances of getting a click is to increase credibility • Internet users are constantly exposed to lots of banners, most of them not very trustworthy, they have learned to be very careful with banners they click on • The case below shows how by simply adding companies’ logo on the banners significantly increased brand recognition. First banner The Volvo logo was added on the top-right corner and just that little change resulted in an 86% increase in brand recognition among people who saw those ads versus control group. Second banner Kept the Mitsubishi logo in every other frame, along with the name, and then interspersed it in between the other sort of creative messaging, so that it was really obvious who did the ad. With that one change the ad saw a 219% increase in brand recognition. Source: InsightExpress, March 2008 Sponsored by:
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23: Methods to Build Interest • Consi
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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