How to optimize your banner ad performance while complying with ...

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Poll Question #2 How familiar are you with Digital Advertising Alliance (DAA) Regulations and Online Behavioral Advertising (OBA) Compliance? Sponsored by:
Privacy In the News – Are you prepared? Sponsored by: 2009: Industry self-regulatory principles issued 2010: Congressional hearings held; privacy bills introduced 2010: Digital Advertising Alliance (DAA) forms OBA self-regulatory program 2010: Investigative journalism drives public awareness 2010: FTC issues privacy report; proposes “Do Not Track” 2011: Microsoft ads tracking protection & DNT to IE9; Mozilla DNT to FF3,4 2011: DAA begins self-regulatory enforcement
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27: Optimizing Ad Performance The impac
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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