How to optimize your banner ad performance while complying with ...

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Checklist Current banner analysis Sponsored by: Banner placement analysis Competing banners: Is there a way to make your banner stand out? Page content: Is banner message relevant to content on the page? Banner location: Is banner in a visible location? Banner design: Does the banner become part of the page or does it fight for attention? Movement: How many elements on the page have movement? Traffic funnel analysis Banner Impressions Banner clicks Landing page clicks Applications completed
Checklist Sponsored by: Message continuity analysis. Banner: copy and call to action Landing page: headline, copy and call to action Application page: header message and call to action Consider the following when developing a new banner Design Design elements: color, size, shape, motion, and text (copy) Consider appropriate banner size Questions to ask What are the main design elements of the proposed web page placement? What design elements will be immediately adjacent to the proposed banner? What are the main design elements of the destination page after the click?
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37: Summary 1. Identify your point pers
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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