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How to optimize your banner ad performance while complying with ...

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Index<br />

• Key terminology<br />

• Introduction<br />

• Banner and Landing Page Goal Distinction<br />

• Banner Analysis<br />

Sponsored by:<br />

• Placement analysis<br />

• Traffic funnel analysis<br />

• Message continuity analysis<br />

• MECLABS Online Ad Sequence<br />

• Methods <strong>to</strong> capture attention<br />

• Methods <strong>to</strong> build interest<br />

• Methods <strong>to</strong> ask for a click<br />

• Overview of Ad Targeting and Emerging Online Privacy Regulations<br />

• Summary<br />

• Banner check list

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