How to optimize your banner ad performance while complying with ...

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Banner and Landing Page Goal Distinction Purpose of the Banner 1. Gain a visitors attention 2. Get a visitors interest 3. Ask for and get a click Sponsored by: Purpose of the Landing Page Any landing page must answer the following questions: 1. Where am I? 2. What they can do here? 3. Why should I spend my money with you?
Banner Analysis Before jumping to design a new banner, you need to understand how your current banner is performing in terms of location, generating traffic and supporting the value proposition message. Three types of analysis are recommended: 1. Banner placement analysis: assess banner location, relevance on the page and competing elements. 2. Traffic funnel analysis: evaluate how much of traffic generated is converting into final sales. 3. Message continuity analysis: determine if there is a consistent message carried through banner, landing page, and application pages. Let’s look at each of these analysis in more detail… Sponsored by:
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7: Introduction • A web banner or ba
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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