How to optimize your banner ad performance while complying with ...

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Summary • Objectives of the ad is to get a click • An effective ad needs to attract attention and create interest by addressing a need • Don’t jump to create a new banner without considering how current banner is performing • Also, it is always good to have someone else look at your banner Sponsored by: • Can they find the banner? (eye path/placement) • Do they have to squint to read the banner (design) • Will they actually click? (appeal/value prop) MECLABS Online Ad Sequence ea = 2at + I + as
Summary 1. Identify your point person for OBA self-regulation 2. Get DAA Compliant 3. Address browser-based Do Not Track features 4. Continue to monitor evolving regulatory news 5. Call TRUSTe if you need help Sponsored by: #1 Consumer Privacy Brand Over a decade of regulatory experience A DAA-approved solution provider 1. Quarterly TNS study
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35: TRUSTe IE9 Tracking Protection List
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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