How to optimize your banner ad performance while complying with ...

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Banner Placement Analysis Goals: • Identify opportunities to make banner standout • Get information that can help the banner be more relevant to content around it What to Consider? • Competing banners: What other banners are present on the page? Is there a way to make your banner stand out? • Page content: What is the primary purpose of the page? Is banner message relevant to content on the page? • Location: Prime position – The image from Google shows the best banner placements in dark orange, 2nd best in orange, 3rd best in yellow and 4th best in white. Banners in the body text get the best click performance • Banner design: Does the banner become part of the page or does it fight for attention? • Movement: How many elements on the page have movement? Too many elements with movement will decrease attention to the banner Sponsored by: Best Banner Placement per Google
Media Planning Analysis Sponsored by: MarketingExperiments Conversion Sequence C = 4m + 3v + 2(i-f) - 2a © This empirically derived framework brings structure and clarity to analysis of the conversion process and directs the focus and prioritization for optimization energy. An Interactive Advertising Bureau survey of ad agencies earlier this year found that 80% or more of digital advertising campaigns were touched by behavioral targeting.
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9: Banner Analysis Before jumping to d
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39 and 40: Checklist Sponsored by: Message co
Page 41 and 42: Checklist Sponsored by: Continuity
Page 43 and 44: More than 3,000 companies rely on T

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