How to optimize your banner ad performance while complying with ...

Methods to Build Interest
• Consider message from other marketing activities like email, newsletter, direct mail, social
media, and others.
• Maintaining continuity in your banners from other marketing activities can increase results
for your banners.
Example of MarketingSherpa Marketing Activities (Source: MarketingSherpa, 2010)
Sponsored by:
• Notice how many and
different types of
campaigns need to be
run to maintain high
and consistent traffic
levels
• Banner is just one of
the many different
marketing activities
• Matching banner
message to other
marketing activities can
be a way to increase
interest