How to optimize your banner ad performance while complying with ...

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Checklist Sponsored by: Location Find visible area for your banner (consider eye-path) Avoid typical banner location as much as possible Questions to ask How many visitors visit the proposed web page? What is the purpose of the page? Does the purpose support the banner? Clear value proposition Question to ask Why do you believe your visitors/members would want by your product or service from your company?
Checklist Sponsored by: Continuity from other marketing activities Questions to ask What other marketing activities do you plan on conducting? What image elements and value proposition will be communicated? Clear and simple call to action Questions to ask What is the top value proposition for your visitors? Which call to action will be the most effective with your visitors? Credibility indicators
Page 1 and 2: How to optimize your banner ad perf
Page 3 and 4: Who is TRUSTe? Sponsored by: • Fo
Page 5 and 6: Index • Key terminology • Intro
Page 7 and 8: Introduction • A web banner or ba
Page 9 and 10: Banner Analysis Before jumping to d
Page 11 and 12: Media Planning Analysis Sponsored b
Page 13 and 14: Online Behavioral Advertising Some
Page 15 and 16: Message Continuity Analysis • Goa
Page 17 and 18: Principles of Online Ad sequence Ob
Page 19 and 20: Methods to Capture Attention Banner
Page 21 and 22: Methods to Capture Attention - Exer
Page 23 and 24: Methods to Build Interest • Consi
Page 25 and 26: Methods to Ask for a Click • Anot
Page 27 and 28: Optimizing Ad Performance The impac
Page 29 and 30: Privacy In the News - Are you prepa
Page 31 and 32: What are your DAA Compliance Option
Page 33 and 34: And what about the browsers? Sponso
Page 35 and 36: TRUSTe IE9 Tracking Protection List
Page 37 and 38: Summary 1. Identify your point pers
Page 39: Checklist Sponsored by: Message co
Page 43 and 44: More than 3,000 companies rely on T

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