How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
How to optimize your banner ad performance while complying with ...
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Summary<br />
• Objectives of the <strong>ad</strong> is <strong>to</strong> get a click<br />
• An effective <strong>ad</strong> needs <strong>to</strong> attract attention and create interest by<br />
<strong>ad</strong>dressing a need<br />
• Don’t jump <strong>to</strong> create a new <strong>banner</strong> <strong>with</strong>out considering how current<br />
<strong>banner</strong> is performing<br />
• Also, it is always good <strong>to</strong> have someone else look at <strong>your</strong> <strong>banner</strong><br />
Sponsored by:<br />
• Can they find the <strong>banner</strong>? (eye path/placement)<br />
• Do they have <strong>to</strong> squint <strong>to</strong> re<strong>ad</strong> the <strong>banner</strong> (design)<br />
• Will they actually click? (appeal/value prop)<br />
MECLABS Online Ad Sequence<br />
ea = 2at + I + as
![[2013] SGHC 73 Originating Summons No 1 135 of 2012/C](https://img.yumpu.com/17760564/1/184x260/2013-sghc-73-originating-summons-no-1-135-of-2012-c.jpg?quality=85)
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